A “refreshing perspective on common beliefs”, Heineken’s new campaign aims to invite people to enjoy the holiday season to the fullest, by offering a “fresh perspective” on the mishaps that occur during the festive season. Heineken says “cheers” to festive troubles in this campaign that invites people to take a cheery attitude towards holiday mishaps. Instead of worrying about things that go wrong, why not enjoy them? Perhaps with a fresh bottle of Heineken!