The Heineken Experience is an attraction located at Heineken’s first built brewery in Amsterdam’s city centre.
Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken or two.
The Heineken Experience draws people from all over the world curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.
Amsterdam has got it all. And we should know, because we were born here. So, when you visit Amsterdam, see us first, and let the Heineken Experience crew be some of your local friends.
Everything from a party to a meeting, a lunch to a product presentation, we got you covered. Contact us and we'll make your event an unforgettable experience.
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