Brewed for that refreshing first sip.
Did you know that 1 in 3 people choose beer as their first drink of choice at the start of the night? Does anything compare to that first, refreshing sip of Heineken® after a long day?
For the last 150 years, Heineken® has mastered the star brewing principles that have enabled us to perfect that first sip feeling. These five-star brewing principles’ ensure Heineken® always achieves that high quality, characteristic taste no matter where in the world you take that first sip.
Represented by the points of the iconic red star in our logo, these five core brewing principles include our famous A-yeast, quality Pure Malt, a passion for 100% natural ingredients, an innovative horizontal brewing method and our verified Star Brewers.
The famous Heineken star is the symbol of Star Brewing. The 5 points of the star represent the qualities that make Heineken so uniquely premium and refreshing. Already at the first sip you experience the refreshing quality. Cheers and enjoy.
It’s the ‘secret’, that gives Heineken its slightly fruity, famously refreshing taste, and also creates the sparkly bubbles and (moderate) alcohol. A-Yeast is Heineken’s hero, and the unique gist of refreshment.
Only pure malt is good enough to let our A-Yeast do its precious job: delivering that crisp, deliciously fresh taste.
A-Yeast is very sensitive and will only be happy and work well in horizontal brewing tanks that provide the exact right pressure… we do everything for happy A-Yeast
Simply because nothing beats natural ingredients.
It takes ten years of training and passionate dedication to become a Heineken Star Brewer. These masters of the craft make sure every Heineken has that deliciously refreshing taste – the one the world expects.
