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For the Love of Pubs

Heineken Ireland Header Image For The Love Of Pubs
HEINEKEN® PRESENTS

For the Love of Pubs

Heineken®’s For the Love of Pubs celebrates and raises a glass to Ireland’s pub culture, with initiatives that keep their legacy alive.

A platform dedicated to supporting the preservation of the beloved Irish pub.

The pub is woven into our social fabric, a part of the soul of our culture, where stories, conversations and the craic resound within its very walls. Heineken® has been part of these moments and the cultural institution that is the Irish pub for over 50 years. We’ve sat up at the bar and seen first-hand what the pub means to the community. But we’re not just looking back fondly on the past, we’re raising our glass to a bright future. That’s why we’ve created our For the Love of Pubs platform - a series of initiatives designed to celebrate and preserve the rich legacy of the Irish pub for generations to come. 

Teinte Saturation 1

Pub Succession

Ireland is home to the family pub. This is the story of how Heineken® helped a retiring publican keep his name above the pub door, whilst also helping the
next generation of publicans get their foot in the door.

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Pubtour Copie

Pub Museums Tours

Soon, find out why Dublin pubs are about much more than sipping a pint. They are the beating heart of cultural connections, where visitors become part of something timeless and magical. This truly is a museum tour like no other.

Pubmuseum

Pub Museums

How do we preserve Ireland’s great heritage? By turning our oldest and most iconic pubs into virtual museums, where every corner tells a story of laughter, music, and lovely memories.

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Barexperience

Bar Experience

Here, passion meets purpose. We’re on a mission to find and foster the most dedicated pub professionals to create extraordinary experiences for every guest.

Ahhhacademy Copie

Ahhh-cademy

A joyful training hub where future pub staff learn the art of pouring pints, sharing stories, and making moments unforgettable.

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