Heineken®’s For the Love of Pubs celebrates and raises a glass to Ireland’s pub culture, with initiatives that keep their legacy alive.
The pub is woven into our social fabric, a part of the soul of our culture, where stories, conversations and the craic resound within its very walls. Heineken® has been part of these moments and the cultural institution that is the Irish pub for over 50 years. We’ve sat up at the bar and seen first-hand what the pub means to the community. But we’re not just looking back fondly on the past, we’re raising our glass to a bright future. That’s why we’ve created our For the Love of Pubs platform - a series of initiatives designed to celebrate and preserve the rich legacy of the Irish pub for generations to come.
Ireland is home to the family pub. This is the story of how Heineken® helped a retiring publican keep his name above the pub door, whilst also helping the
next generation of publicans get their foot in the door.
Soon, find out why Dublin pubs are about much more than sipping a pint. They are the beating heart of cultural connections, where visitors become part of something timeless and magical. This truly is a museum tour like no other.
How do we preserve Ireland’s great heritage? By turning our oldest and most iconic pubs into virtual museums, where every corner tells a story of laughter, music, and lovely memories.
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Here, passion meets purpose. We’re on a mission to find and foster the most dedicated pub professionals to create extraordinary experiences for every guest.
A joyful training hub where future pub staff learn the art of pouring pints, sharing stories, and making moments unforgettable.
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