Let’s face it—people think there’s always a reason behind a non-alcoholic beer. Dieting? Driving? Working late? Wrong.  This campaign flips those assumptions on their head with relatable twists and a dose of humor. Because you don’t need a special reason to grab a Heineken 0.0. Great Taste. Zero Alcohol. Now you can. 

Times are changing, and more people are embracing alcohol-free drinks, but does social judgment still hold them back? Heineken’s global anthropology study, led by Professor Charles Spence of the University of Oxford, explores shifting attitudes towards non-alcoholic drinking.

You can download the anthropology whitepaper here.

Heineken® 0.0 has hit the big screen as the Official Partner of F1® THE MOVIE, a new film directed by Joseph Kosinski and starring Brad Pitt and Damson Idris. Launching globally this June, the movie celebrates the intensity and emotion of Formula 1® – and our 0.0 beer is right in the middle of the action.
Through this bold collaboration, we’re challenging outdated ideas around drinking and driving culture. Whether you’re behind the wheel or just soaking in the spectacle, there are zero reasons needed to choose moderation.
Catch exclusive content, behind-the-scenes clips and more via Heineken® channels and experience a new side of 0.0.